Juniors in the Tippie College of Business Marketing Institute created advertising campaigns for Travel Dubuque to promote the outdoor recreational opportunities in the Dubuque area, with a particular focus on attracting mountain biking enthusiasts to the area's growing trail infrastructure...
Read the final student report delivered to the local gov/community partner.
Iowa Initiative for Sustainable Communities Contact Info
University Faculty Contact
Peggy Stover
Marketing
Local Government / Comm...
Dubuque – Advertising Campaign to Promote Outdoor Recreation
Metrics
- University University of Iowa
- Program Iowa Initiative for Sustainable Communities
- Sustainable Development Goals 12 Responsible Consumption and Production
- Population Type Home Owners
- Focus Areas Equity
- Discipline Marketing Institute
- University Department Marketing