Students in the Tippie College of Business created a local marketing campaign to promote sustainable behavior in Iowa City called IC Impact. Their objective was to have IC Impact start a sustainability movement in Iowa City that would lead to a positive impact on the community.
Read the final student report delivered to the local gov/community partner.
Iowa Initiative for Sustainable Communities Contact Info
University Faculty Contact
David Collins
Marketing
Local Government / Community Contact
...
Metrics
- University University of Iowa
- Program Iowa Initiative for Sustainable Communities
- Sustainable Development Goals 13 Climate Action
- Population Type Business Owners and Consumers
- Focus Areas Equity
- Discipline Marketing
- University Department Marketing