City Brand Strategy and Brief and Visuals: A Brand Brief that meets
the desired outcomes and objectives and outlines the City’s unique aspects and qualities, including its Vision, Mission, and Brand Equity (e.g.: Promise, Position and Personality) for a future Marketing Plan. Presentation of a variety of visual concepts and suggestions for how the brand strategy and brief can be played out.
Read the final student report delivered to the local gov/community partner.
Smart Communities Initiative C...
Metrics
- University University of Tennessee Knoxville
- Program Smart Communities Initiative
- Sustainable Development Goals 16 Peace Justice and Strong Institutions
- Focus Areas Equity
- Discipline Graphic Design
- University Department Graphic Design
- Lead Local Gov / Community Partner Org Name Cleveland