Students will be divided into three groups to support the design of potential marketing approaches at the Nature Inn. Two groups will focus on website design and function, eco-tourism certifications, and benchmarking against comparable national and local hotels. The third group will devise a comprehensive marketing strategy for the Inn that includes flyers, press releases, etc.
Read the final student report delivered to the local gov/community partner.
Sustainable Communities Collaborative Conta...
Metrics
- University Penn State University
- Program Sustainable Communities Collaborative
- Sustainable Development Goals 12 Responsible Consumption and Production
- Population Type Home Owners
- Focus Areas Equity
- Discipline Marketing
- University Department Business
- Lead Local Gov / Community Partner Org Name The Nature Inn