This project developed a strategic branding and marketing program for the airport to maximize marketing and advertising. Roberts Field functions as the Municipal Airport for Redmond, OR, servicing the residents of Central Oregon. Roberts Field benefits from high tourism year-round in Central Oregon. Central Oregon includes Crook, Deschutes, and Jefferson Counties. Deschutes County was the 7th fastest growing county in the U.S. in 2015 and the city of Bend grew 47% between 2000 - 2010.
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Metrics
- University University of Oregon
- Program Sustainable City Year Program
- Sustainable Development Goals 08 Decent Work and Economic Growth
- Focus Areas Equity
- Discipline Business
- University Department Business
- Lead Local Gov / Community Partner Org Name Redmond