Creating Community Identity (Branding and Marketing Plan)

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This project was completed as part of the 2017-2018 Resilient Communities Project (rcp.umn.edu) partnership with the City of Ramsey. Despite Ramsey’s rich history, it is often confused with Ramsey County (located on the opposite side of the Twin Cities metro area) or the neighboring community of Anoka. Ramsey has a central brand, but it is often not used to its full potential. Students in JOUR 8202: Generation and Selection of Communication Strategies, taught by Steve Wehrenberg, worked with Cit...


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