During spring 2014, the Sage Project provided the students of Dr. Iana Castro’s MKTG372 Retail Marketing Methods course, at SDSU, the opportunity to create a new retail marketing plan for Big B Market & Deli. Big B is a corner store located in a small community of National City. The overall goal of the project is to improve Big B financially, while also ensuring that the store is able to provide the local community with healthy food options. Four teams of five students were formed to work on dif...
Metrics
- University San Diego State University
- Program The Sage Project
- Sustainable Development Goals 03 Good Health and Well-Being, 11 Sustainable Cities and Communities
- Population Type Business Owners and Consumers
- Focus Areas Equity
- Discipline Marketing
- University Department Marketing
- Status Confirmed
- Lead Local Gov / Community Partner Org Name National City