Students from the Tippie College of Business Marketing Institute created an integrated marketing communication plan that includes the new branding for the City of Maquoketa.
Maquoketa (pop. 6,112) underwent a major transformation that stemmed from goals set during the Vision 2020 process in 2013-14, a community-wide strategic planning process with extensive public input and data analysis. The three major goals identified included: 1) Downtown Revitalization; 2) Recreation, Arts and Tourism; and...
Metrics
- University University of Iowa
- Program Iowa Initiative for Sustainable Communities
- University Department Marketing Institute
- Status Completed
- Lead Local Gov / Community Partner Org Name East Central Intergovernmental Association