Juniors in the Tippie College of Business Marketing Institute developed a marketing strategy to help the Waterloo Public Library increase outreach to the business community in Waterloo.
As part of its 2020-2025 Strategic Plan, the Waterloo Public Library wants to increase its outreach to the business community. This includes start-ups and established businesses. The library and its staff offer a variety of services and resources for businesses including assistance with secondary research, train...
Metrics
- University University of Iowa
- Program Iowa Initiative for Sustainable Communities
- University Department Marketing Institute
- Status Completed
- Lead Local Gov / Community Partner Org Name City of Waterloo