Abstract
The Marketing Management class undertook detailed analyses of four businesses integral to Oakridge’s identity: Trans Cascadia Excursions, Mill Pond Station, The Campfire (Cowgirl Cook’n), and Brock’s Wood Lot. Each project examined these businesses’ unique challenges and opportunities, culminating in tailored marketing strategies and operational insights to help them thrive in their respective markets.
This report presents the findings and recommendations from a series of student-led pr...
Metrics
- University University of Oregon
- Sustainable Development Goals 08 Decent Work and Economic Growth, 09 Industry Innovation and Infrastructure, 11 Sustainable Cities and Communities
- University Department Marketing
- Status Completed
- Lead Local Gov / Community Partner Org Name City of Oakridge