This Advertising & Public Relations course taught by Dr. Candace White will develop a comprehensive brand strategy for the downtown in partnership with the Loudon County Chamber of Commerce, the Downtown Merchants Association, and community members. Students will prepare for the real world practice of strategic and ethical communication campaign management by developing research-based campaign plans complete with budgets and timetables. (Faculty Lead: Candace White / Lenoir City Lead: Michael Bo...
Metrics
- University University of Tennessee Knoxville
- Program Smart Communities Initiative
- Sustainable Development Goals 03 Good Health and Well-Being
- Population Type Government Employees
- Focus Areas Equity
- Discipline Public Relations
- University Department Advertising
- Lead Local Gov / Community Partner Org Name Lenoir City