Juniors in the Tippie College of Business Marketing Institute developed brand alternatives for Mason City’s North End Commercial District, with a goal of uniting the area’s current and future small business owners under a common effort to attract customers and revitalize the neighborhood.
Elected officials, business leaders, and community advocates have recognized the essential role of the Mason City’s North End neighborhood in the overall development and sustainability of the broader com...
Metrics
- University University of Iowa
- Program Iowa Initiative for Sustainable Communities
- University Department Marketing
- Status Completed
- Lead Local Gov / Community Partner Org Name City of Mason City