Senior undergraduate students in the College of Business’ Marketing Institute completed a year-long study and evaluation of Muscatine’s community brand, working with the Muscatine Chamber of Commerce.
Read the final student report delivered to the local gov/community partner.
Iowa Initiative for Sustainable Communities Contact Info
University Faculty Contact
Peggy Stover Rodriguez
Marketing
Local Government / Community Contact
...
Metrics
- University University of Iowa
- Program Iowa Initiative for Sustainable Communities
- Sustainable Development Goals 16 Peace Justice and Strong Institutions
- Population Type Business Owners and Consumers
- Focus Areas Democracy
- Discipline Marketing Institute
- University Department Marketing