Abstract
This is a class project for JCOM472 Public Relations Campaigns class, and we are creating an updated communications plan for the City of Silverton. The campaign seeks to boost resident participation and increase the frequency and accessibility of news that will stay true to the City of Silverton’s small-town values. This includes details such as being community- first, simplicity, and love of nature.
The City of Silverton’s current communication plan is outdated and has difficulty reach...
Metrics
- University University of Oregon
- Sustainable Development Goals 11 Sustainable Cities and Communities
- University Department Public Relations
- Status Completed
- Lead Local Gov / Community Partner Org Name City of Silverton