Twenty-three Retail and Consumer Science senior level students in Lucy Simpson’s Strategic Retail Planning course are using the knowledge gained from their varied coursework in consumer behavior, technology, customer loyalty, financial profitability, and strategies for growth to help the existing merchants of the Historic Downtown Lenoir City. Using critical thinking, communication and team work skills, they will propose retail strategies such as merchandise assortment planning, visual merchand...
Metrics
- University University of Tennessee Knoxville
- Program Smart Communities Initiative
- Sustainable Development Goals 08 Decent Work and Economic Growth
- Focus Areas Equity
- Discipline Retail and Consumer Science
- University Department Hospitality Management
- Lead Local Gov / Community Partner Org Name Lenoir City