This project was developed to support the long-term economic vitality of Oakridge, Oregon, by increasing tourism and promoting the town’s outdoor assets. University of Oregon Marketing Strategy students conducted in-depth research and created actionable marketing strategies tailored to the community’s needs and opportunities. The goal was to generate realistic, low-cost recommendations that elevate Oakridge’s visibility, illustrate its natural and recreational offerings, and strengthen engagemen...
Metrics
- University University of Oregon
- Sustainable Development Goals 08 Decent Work and Economic Growth, 09 Industry Innovation and Infrastructure, 11 Sustainable Cities and Communities
- University Department Marketing
- Status Completed
- Lead Local Gov / Community Partner Org Name City of Oakridge