Enhancing Public Trust and Engagement: A Social Media Audit and Strategy for the City of Silverton

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Abstract
Working to increase public trust and engagement within the City of Silverton, students in the Strategic Social Media class conducted a social media audit
and curated recommendations for the city to enhance engagement through social media. Platforms like Facebook, Instagram, X (formerly Twitter), and YouTube provide an accessible platform for cities and residents to communicate with each other and among themselves. They promote widespread information sharing and have potential to signifi...


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