Focus groups are a technique originally developed as a market research tool. The purpose of the tool is to dig deeper into the “why” of how specific groups feel about ideas, trends, or questions. The Durand-Arkansaw School District Administrator, Greg Doverspike, approached representatives of the UniverCity Year project in progress in Pepin County. He had questions regarding the community’s attitude regarding the role of the school district in community. Extension personnel met with him, and agr...