Abstract
The Public Relations Strategic Planning course at the University of Oregon partnered with the Salem Police Department to develop a campaign to increase trust between the public and the community. While each group focused on distinct publics and created several strategies and tactics, all campaigns shared a common goal: to improve the levels of trust between the department and the community, ultimately reducing violence and negative police interactions. Student groups conducted primary a...
Increasing Trust Between the Salem Police Department and the Salem Community
Metrics
- University University of Oregon
- Sustainable Development Goals 10 Reduced Inequalities, 11 Sustainable Cities and Communities, 16 Peace Justice and Strong Institutions
- University Department Public Relations
- Status Completed
- Lead Local Gov / Community Partner Org Name City of Salem