Marketing Campaigns for Sustainable Business with Organic Climbing

Metrics

Community Size
Years
Course Title
Sustainable Behavior of Consumers, Firms, and Societies
Course Letter Acronym
MKTG
Course Number
442
Project Lead Faculty
Karen Winterich

Organic Climbing, USA is a company founded in 2003 committed to producing the best gear possible. The products are designed to be functional, durable, and unique and built on a philosophy of sustainability. Over the past 20 years, the company has relied on the quality of its products and word of mouth to sustain its business model. While Organic Climbing experienced growth spurts, it would like to work towards continued growth strategically, based on its foundational approach to sustainability i...


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