Students in Marketing Field Studies class in the Tippie College of Business researched these multiple uses and images of the river through focus groups and meetings with community stakeholders. Based on their findings, they developed recommendations to encourage all users to interact with and communicate about the river in a sustainable way.
Read the final student report delivered to the local gov/community partner.
Iowa Initiative for Sustainable Communities Contact Info
University Faculty Cont...
Metrics
- University University of Iowa
- Program Iowa Initiative for Sustainable Communities
- Sustainable Development Goals 06 Clean Water and Sanitation
- Population Type Business Owners and Consumers
- Focus Areas Equity
- Discipline Marketing
- University Department Marketing