Mason City Civic Engagement Campaign

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Students from the School of Journalism & Mass Communication created a strategic marketing and communications campaign to encourage civic engagement among Mason City residents and to recruit volunteers to serve on local government boards.
Public interest in community and economic development in Mason City, Iowa (pop. 28,079) has been high in recent months as the community works to develop a unified vision for the future. The City of Mason City seeks to engage citizens to ensure that strategie...


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