Minto-Brown Island Park Citizen Communications Strategy

Metrics

Community Size
35,000
Years
Course Title
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Project Lead Faculty

The city collaborated with students from the University of Oregon’s Strategic
Communication program to develop a communication plan to address a variety
of concerns. The city specifically wanted students to create a plan to help
citizens acknowledge the value of Minto-Brown Island Park, and by extension
other city-operated parks; to promote personal responsibility by park visitors;
to reduce litter in the park; and to discourage dog owners from allowing their
pets to run off leash in on-le...


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