Tourism Planning focused on the overall picture of tourism,from its present state to its promise, in Apache Junction. The students in this course evaluated Apache Junction’s strengths, weaknesses,opportunities, and threats based on community engagement and literature-based research. Results included that its outdoor attractions(Superstition Mountains, Canyon Lake, Lost Dutchman State Park) and nearby events (Renaissance Festival, Lost Dutchman Days Rodeo) are some strengths. Weaknesses include l...
Metrics
- University Arizona State University
- Program Project Cities
- Sustainable Development Goals 08 Decent Work and Economic Growth
- Population Type Business Owners and Consumers
- Focus Areas Equity
- Discipline Public Relations
- University Department Communication