The fall 2016 Public Relations Research and Campaigns course (JOUR 440) worked on promotion
of the 4th Avenue Arts Corridor in Edmonds, WA. Students in the course were organized into four
competing teams, with each team simulating the activities of a private-sector public relations
consulting firm. The instructor circulated an RFP (Request for Proposals) that described the needs
of the “client.” In this case, the client was the City of Edmonds, which sought help promoting the
Arts Corridor. Edmo...
Metrics
- University Western Washington University
- Program Sustainable Cities Partnership
- Sustainable Development Goals 11 Sustainable Cities and Communities
- Population Type Home Owners
- Focus Areas Equity
- University Department Journalism and Mass Communication
- Lead Local Gov / Community Partner Org Name Edmonds