Recommending promotion and marketing strategies for the Village of Taylor

Metrics

Community Size
Years
Course Title
Creative Campaign Messages
Course Letter Acronym
Journ
Course Number
445
Project Lead Faculty

To boost awareness of the Village of Taylor as a great place to visit and live, journalism students developed proposals for merchandise, events, and social media. The campaign's goal is to draw tourists and recruit new permanent residents to "live and travel the true Wisconsin way."
Contact: UniverCityAlliance@wisc.edu
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