The City of Iowa City requested that students in the Entrepreneurial Management Institutes’ Business Consulting Course research what young professionals are looking for in a place to live, create messages that the City and ICAD could use to market the ways in which Iowa City fulfills these criteria, and research the strategies and platforms that the City and ICAD can use to reach young professionals most effectively.
Read the final student report delivered to the local gov/community partner.
Iow...
Metrics
- University University of Iowa
- Program Iowa Initiative for Sustainable Communities
- Sustainable Development Goals 08 Decent Work and Economic Growth
- Population Type Youth
- Focus Areas Equity
- Discipline Entrepreneurial Management Institute
- University Department Management and Occupational Health