With the constant evolution of technology, it is vital for organizations to incorporate a strategic approach to social media into their marketing plans to effectively connect with target audiences in new ways. Social media provides an excellent outlet for municipalities to build relationships with their community and grow their economic sector. However, it is imperative that a social media plan which considers best practices is executed in accordance with local and federal laws so that a positiv...
Metrics
- University Arizona State University
- Program Project Cities
- Sustainable Development Goals 11 Sustainable Cities and Communities, 17 Partnerships for the Goals
- University Department Journalism & Mass Communications
- Status Completed
- Lead Local Gov / Community Partner Org Name City of Glendale