Students from the Sports Marketing discipline will create a Sponsorship Marketing Plan for the Double Peak
Challenge, a 10K, 2K and trail trot run to be held in September 2018. This event is led by the Friends of San
Marcos Parks & Recreation board, a non-profit arm of the City of San Marcos Community Services Department.
The sponsorship and marketing goals for the inaugural run held Oct 1, 2016, were intentionally set low
as it was a first-year event. Students will review what was done and crea...
Metrics
- University CSU San Marcos
- Program Democracy in Action
- Sustainable Development Goals 03 Good Health and Well-Being
- Population Type Youth
- Focus Areas Equity
- Discipline Marketing
- University Department Marketing
- Lead Local Gov / Community Partner Org Name San Marcos