Decisions college students make about transportation in college often serve as a foundation for future transportation choices. Therefore, Metro Transit is interested in promoting public transit to college students to encourage ridership during college years. Students in Writing for Strategic Communication will create a strategic communication plan and materials (e.g., videos, flyers) to promote a particular Metro Transit bus, BRT, or light rail line to college students.
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Metrics
- University University of St. Thomas
- Program Sustainable Communities Partnership
- Sustainable Development Goals 11 Sustainable Cities and Communities
- Population Type Youth
- Focus Areas Equity
- Discipline Marketing
- University Department Marketing
- Lead Local Gov / Community Partner Org Name Metro Transit