Springfield Public Library has been a fixture in the community for 104 years and
was established in its current location in Springfield City Hall in 1981. The Library
is planning for a new library facility and has tasked this class to develop a
Strategic Public Relations Plan based on research surveys and interviews. Students performed a situation analysis that found communication techniques for
the library lacking. This report develops key opportunities for attracting primary
and secondary...
Metrics
- University University of Oregon
- Program Sustainable City Year Program
- Sustainable Development Goals 11 Sustainable Cities and Communities
- Focus Areas Equity
- Discipline Communication, Journalism
- University Department Journalism and Mass Communication
- Lead Local Gov / Community Partner Org Name City of Springfield