Springfield believes that most pollution by residents can be attributed to a lack of
awareness and have tasked this class of Journalism and Communications
students to conduct a public relations campaign and make recommendations on
which characteristics of the Adopt-A-Waterway program would be most
appealing to residents.
This report contains a Strategic Public Relations Plan and a Research Report.
The Public Relations Plan highlights key publics, objectives, strategies, and
tactics for fi...
Metrics
- University University of Oregon
- Program Sustainable City Year Program
- Sustainable Development Goals 06 Clean Water and Sanitation
- Population Type Youth
- Focus Areas Equity
- Discipline Communication, Journalism
- University Department Journalism and Mass Communication
- Lead Local Gov / Community Partner Org Name City of Springfield