This report concerning the Willamalane Center for Sports and Recreation is a compilation of student work and includes a public relations plan,
research analysis, and implementation materials. Students assessed the key
challenges and opportunities and performed a SWOT analysis of Willamalane
Center’s strengths, weaknesses, opportunities, and threats. For the two target
audiences (regular renters and potential renters), the public relations plan
outlines the key messages, objectives, strategi...
Strategic Public Relations Plan: Willamalance Center for Sports and Recreation
Metrics
- University University of Oregon
- Program Sustainable City Year Program
- Sustainable Development Goals 11 Sustainable Cities and Communities
- Focus Areas Equity
- Discipline Journalism
- University Department Public Policy and Administration
- Lead Local Gov / Community Partner Org Name City of Springfield