Students in the PR Campaigns capstone course devised three strategies to reduce idling in the city of Salem, Oregon. Strategy 1 emphasizes the city leading by example, calling for city employees to cease idling to encourage broader community participation. This approach builds credibility within the city workforce and sets the tone for collective action. To implement this strategy, Tactic 1 suggests holding employee training sessions, involving higher-ups in promoting the cause and highlighting ...
Metrics
- University University of Oregon
- Sustainable Development Goals 01 No Poverty, 03 Good Health and Well-Being, 07 Affordable and Clean Energy, 11 Sustainable Cities and Communities, 12 Responsible Consumption and Production, 13 Climate Action
- University Department Public Relations
- Status Completed
- Lead Local Gov / Community Partner Org Name City of Salem