Mass communication students enrolled in "Philanthropy Communication in a Digital World" worked with Brucemore Historic Estate in Cedar Rapids to develop and implement a marketing plan, including research, event planning, and use of technology to produce promotional messages and a social media campaign. The students focused on volunteer recruitment and retention.
Read the final student report delivered to the local gov/community partner.
Iowa Initiative for Sustainable Communities Contact Info
Un...
Using Marketing and Technology to Promote Brucemore Historic Estate
Metrics
- University University of Iowa
- Program Iowa Initiative for Sustainable Communities
- Sustainable Development Goals 16 Peace Justice and Strong Institutions
- Population Type Business Owners and Consumers
- Focus Areas Equity
- Discipline Journalism & Mass Communications
- University Department Journalism and Mass Communication