Students will create a marketing plan for the Penn State Collegiate Wind Competition Team’s start-up spin off, PowerPlay. The business will provide portable batteries at music festivals that utilize wind and solar energy to recharge. The marketing plan will be understood and relatable to all age groups since music festivals offer a variety of attendees.
Read the final student report delivered to the local gov/community partner.
Sustainable Communities Collaborative Contact Info
University Facult...
Metrics
- University Penn State University
- Program Sustainable Communities Collaborative
- Sustainable Development Goals 07 Affordable and Clean Energy
- Population Type Home Owners
- Focus Areas Equity
- Discipline Marketing
- University Department Marketing
- Lead Local Gov / Community Partner Org Name Penn State Collegiate Wind Competition Team